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Virtual to Reality? Microsoft Forza Horizon Street Activation

Derooted, specializes in creating immersive experiences that engage and excite audiences, using a wide range of technologies and techniques to bring our clients’ visions to life. One project from the past that exemplifies our expertise in this area is the XBox Microsoft Forza Horizon activation, a bold and innovative street activation that brought the virtual world to life in a real-world setting.

The concept behind the activation was to blur the lines between virtual and reality, and to create an interactive experience that would capture the attention of passersby and social media users alike. To achieve this goal, Derooted Immersive custom designed, fabricated, and mounted LED signs on two luxury sports cars, an Aston Martin Vantage and a Mercedes SLS AMG, each featuring a “Player 1” and “Player 2” LED sign.

“Game-on! Heads turned and social media chatter spilled as the two cars hit the streets of Toronto, racing against each other in a thrilling display of speed and skill.”

By bringing the game to life in a real-world setting, Derooted Immersive was able to create a viral and engaging experience that effectively promoted the launch of Forza Motorsports and established Microsoft as a leader in the gaming industry.

derooted immersive: Microsoft Forza Horizon Street Activation

But the Microsoft Forza Horizon activation is just one example of how Derooted creates unforgettable experiences for our clients. Whether you’re looking for a bold street activation, a cutting-edge augmented reality experience specifically tailored to your brand or campaign that brings your brand to life in exciting new ways, derooted is right for you. We have the expertise, creativity and most importantly the imagination to make it happen.

For us, every project is unique, and that’s why we take a collaborative approach to working with our clients. We listen carefully to their goals and objectives, and use our expertise and creativity to develop fantastical and original immersive experiences that exceed expectations and capture the attention of their target audience.

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