Skip to content

Drawing the Future: Ford Motor Company’s Immersive Truck Experience with Marcos Chin

In a remarkable collaboration, Ford Motor Company joined forces with us and renowned Canadian illustrator Marcus Chin to create an immersive experience unlike any other.

The project aimed to showcase the artistic potential of a Ford F150 truck, transforming it into a canvas for Marcus’s exceptional talent. The resulting masterpiece was captured by our team and released as a captivating TV spot for Ford Motor Company.

The Custom App and the Art of 3D Projection: To bring this vision to life, we developed a custom app that allowed Marcus to free-draw directly onto the surface of the Ford truck. Using a tablet programmed by our team, Marcus was able to sketch in real-time across the entire vehicle. The innovative use of 3D projection technology enabled his artwork to come to life, making the truck an extension of Marcus’s imagination.

Marcos Chin:The Illustrator Behind the Magic: Marcos Chin is a well-known Canadian illustrator with an impressive portfolio of work. His unique style, attention to detail, and ability to create visually striking compositions made him the perfect choice for this collaboration.

By leveraging his skills and our development of cutting-edge technology, we were able to convert the truck into Marcos’s canvas in which showcased the versatility and artistic potential of Ford’s F-150.

The Impactful TV Spot: The entire process, from Marcos’s drawing on the tablet to the transformation of the truck into a work of art, was captured by our team. The footage was then compiled and turned into a mesmerizing TV spot for Ford Motor Company, highlighting the creativity and innovation that the brand is known for. This eye-catching commercial not only showcased the artistry of Marcus Chin but also demonstrated the endless possibilities of Ford’s vehicles.

Conclusion: This collaboration with Ford Motor Company and Marcos Chin illustrates the power of immersive experiences in capturing the imagination and pushing the boundaries of what’s possible. Through custom app development and 3D projection technology, we transformed a Ford truck into a living work of art, leaving a lasting impression on viewers and reinforcing Ford’s reputation for innovation and creativity.

Follow on LinkedIn

More on this project please visit Ford 3D immersive creation